THE BLOGGER’S MANIFESTO

Write to understand things, not to perform for attention; choose clarity and depth over noise and speed every time.

Be real in what you share without hiding behind a persona or polishing the edges. Try not to lose the truth of what you are writing about, if you’re not saying something honest, it’s better to say nothing.

Pay attention to small details —the feel of things, the tiny moments most people pass by, the flowering weed between the cracks— that’s where the real connection lies.

Create don’t wait! You don’t need permission to write and you should publish without chasing perfection. Finished and genuine will always matter more than flawless but unseen.

Respect the reader enough to make every word count, their time is valuable to them so make it worth their while.

Allow your voice to change as you do, knowing that growth isn’t inconsistency, it’s the whole point.

Don’t get distracted by numbers or metrics, focus instead on whether something you’ve written connects with someone, even if that connection is a quiet one.

And lastly, keep going, especially when it feels like no one is listening, because blogging isn’t about being heard, it’s about having something real to say, and choosing to say it anyway.

Gordon McLean.

Gordon McLean is a father, a husband, a feminist, an old school blogger, a geek, a cyclist, and much more. You can follow his writing over at: https://www.gordonmclean.co.uk/